Now, here are Urban Fox Fitness, we are always hoping to look the best we can while we are out and about working with all you fitness fans, it’s just a shame that the big sports brands seem to churn out the same old designs with the same old formulas again and again.
Now, we are really excited to share with you Lexie. A brand new sportswear brand that combines design with performance. The brand featured on BBC 3’s TV series, “Be Your Own Boss”, where founder Lily Rice, a graduate of Central Saint Martin’s School of Art, was awarded financial backing from Richard Reed of Innocent Drinks.
Over the last 2 weeks, Lexie has been giving the shoppers of the Kings Road in London a sneaky peek at their fabulous new wares in a pop-up store, and not surprisingly, there has been a fantastic response so far. Taking inspiration from the birth of women’s sportswear during the Art Deco period, Lexie incorporates sharp cuts and flattering angular panelling. Fabrics are functional and really comfortable. A clean colour palette of blacks, greys and marls, with reflective highlights make the designs sophisticated and refreshingly stylish.
Lily Rice is the founder and designer for Lexie. She was born in Bristol, UK and grew up in Cornwall. After graduation she was commissioned by the Sri Lankan Design Festival to create a ten-look collection, working with a leading sportswear manufacturer. When she returned, she became a designer at Umbro, where she worked on kits and training products for teams such as England and Manchester City.
The first collection has received rave reviews from female athletes. Julie Kitchen, the 14 x Ladies World Thai Boxing Champion stated “I was really impressed (with the Lexie collection), all the fabrics are really soft, you can tell they will be comfy to train in….it’s a great collection. My favourite piece is the Gloria Hoodie”.
As part of their launch programme, Lexie hooked up with Fitness Playground last night for a session that took in the urban playground around Battersea and Kensington. Fitness Playground is a new London-based fitness concept that explores unexpected and exciting areas of London with challenging, guided exercise led by qualified instructors.
Go on, spoil yourself. It’ll jump-start your motivation!