Lexie BlondeKit really doesn’t have to be boring, and the lovely brand Lexie has managed to prove this yet again.

This new print was inspired by the colour of ‘blonde’ hair, it’s reflective and moving qualities, whilst the collection also incorporates Lexie’s geometric patterns inspired by the Art Deco period.

All the garments are made with technical fabrics. Stretch mesh panels allow the body to breath and give freedom of movement. Seams are angled, carefully placed to reduce abrasions. Hoods fit snugly, thanks to a 3 point design detail. Longer lengths mean your garment covers well, fits comfortably and allows freedom of movement. Reflective tape also features heavily in the designs giving them a practical day to night edge.

Founder Lily Rice is a (UK) home-grown designer, who has recently been named one of Draper magazine’s 30 under 30 for 2014. She is now flying the flag for UK manufacturing too, by ensuring all the products are made on her home soil.

“We decided to make the move to British manufacturing as we wanted to really feel the quality in the styles. The product is designed, sampled, photographed and made in Britain so it really is British Sportswear.”

Blonde will be available for Pre order from the end of January at

Drops of ‘Blonde’ will be made throughout the year and the collection will retail both online and instore, with Lexie already retailing at The Kings Road Sporting and


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